PYMNTS

"The subscription market is growing by 200 percent annually, becoming more competitive in the process. That’s why Brian Runnals, founder of fly fishing subscription service Postfly, recommends merchants lure in subscribers by pairing monthly deliveries with educational tools to successfully use the products, with the power to change their subscription on command. Runnals describes how the company is hoping to be to amateur anglers what Spotify has become for music streamers, inside the latest Subscription Commerce Tracker."

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