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Style Guide

A style and brand guide for all things Postfly

Welcome

These brand guidelines outline the our values and visual elements that make up the Postfly, Wade Rod Co., and Guide Hire brands. They include rules and guidelines to help you compose and create exciting designs with a high degree of creative flexibility.

1. Logos & Marks

The master Postfly logo should be used when possible however occasionally a design might require some logo modification. Any modifcations should be cleared with the Postfly design team in advance. This is to make sure the logo and brand are used in a consistent manner across all communications.

Master Logo

Variation #1

Other

2. Color Palette

Postfly has two official colors: black and gold. These colors have become a recognizable identifier for the company.

Primary Colors

Accent Colors

Range of Grays

3. Typography

Our font families should be used for all communications. This to ensure the consistent look and feel of all literature off and online. Rift and Sentinel can be used interchangeable for headers and paragraph text.

Rift


Sentinel


4. Photography

We aim to use various film emulation techniques to give our photos a moody, vintage look. This helps keep our imagery consistent across the brand and identifiable across the web.